The goal of the egg packaging redesign was to create a more functional, sustainable, and visually appealing package that would stand out in the crowded egg market. The packaging needed to communicate the product's quality, freshness, and ethical sourcing, while also addressing concerns around sustainability and ease of use.
Brand Creation
Strategy, Brand Identity, Packaging, Promotion
The egg packaging needed to stand out in a crowded market while clearly showcasing freshness and quality. It had to be eco-friendly by reducing plastic and using sustainable materials. The design also prioritized convenience, making it easy to open, store, and protect the eggs from damage.
The redesigned egg packaging used eco-friendly materials like recyclable cardboard and pulp, emphasizing sustainability. Clear branding highlighted the product’s quality with phrases like “Farm Fresh” and “Ethically Sourced.” A minimalist design with natural colors. The carton was secure, easy to open, and designed to prevent breakage. Sustainability messaging reinforced the brand’s commitment to reducing its environmental impact.
Copyright © 2024 CRAFTED PACKS
