The goal of the packaging redesign for Healthy Crunch Chikki was to create a modern, appealing design that highlights the product's health benefits while making it stand out on crowded snack shelves. The packaging needed to communicate the brand’s focus on natural ingredients, healthy snacking, and convenience, all while being visually enticing to both health-conscious consumers and those looking for a tasty treat.
Brand Creation
Strategy, Brand Identity, Packaging, Promotion
The Healthy Crunch Chikki design needed to stand out in a competitive market, clearly highlight its health benefits like natural ingredients and high protein, and appeal to both health-conscious adults and families. The packaging also focused on sustainability, using natural ingredients to meet consumer success product
The new design received positive feedback for its fresh look and clear health messaging, attracting health-conscious consumers. Sales grew by 18%, and the transparent window built trust. Customers valued the focus on natural ingredients and sustainability, boosting brand loyalty.
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