The goal of the Cream Bun packaging redesign was to create a visually appealing, modern design that would highlight the product’s indulgent, creamy filling while standing out in a competitive bakery market. The packaging needed to convey freshness, quality, and the delicious, irresistible nature of the cream bun, while also appealing to consumers seeking a treat that’s both comforting and convenient.
Brand Creation
Strategy, Brand Identity, Packaging, Promotion
The Cream Bun packaging had to stand out in a crowded market of common bakery items, so a unique design was essential. It also needed to visually highlight the creamy filling and soft, fresh texture of the bun, making it look indulgent. The design had to appeal to both younger consumers, with a fun, playful vibe, and older, nostalgic customers, with a more classic feel. Additionally, the packaging had to be convenient to open and eat while ensuring the cream bun stayed fresh and intact. Window on the packaging allowed consumers to see the actual product, reinforcing its authenticity and freshness.
The redesigned Cream Bun packaging received positive feedback for its vibrant look and emphasis on the creamy filling. Sales grew by 20%, with customers drawn to its appealing design and resealable feature. The modern yet nostalgic style boosted brand loyalty and attracted a broad range of consumers, from younger snackers to older customers seeking a comforting treat.
Copyright © 2024 CRAFTED PACKS
